"Revealed: The Common Myths Of
Print Advertising Design -
And Why They're Costing You And Other Service Providers
Thousands Of Dollars - Every Single Week!"
by Steve Hackney
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Much has been written about advertising. In fact you're probably very confused about what works and what doesn't. This article will once and for all give you the facts about advertising design, and explain how you should design your advertising.
What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser. I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I and several other advertising experts have proven these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain!
There are essentially five common 'Advertising Design Myths'…
Before I go any further I have a proviso to what I'm about to reveal to you about advertising. Here it is…
Everything I talk about in this article (and all others) has one goal: To help you make more money - substantially more, with your advertising. If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere.
So when you're reading through these advertising design myths and facts be aware that I'm only talking about advertising that makes money - plain and simple!
Let's get started…
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Advertising Design Myth 1: Your ad must first 'look
good'
before it is placed in any publication
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Many people judge advertising design on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. It doesn't matter how good your ad looks. What counts is how much money you made from the ad.
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale. Never forsake this goal for creating a good looking ad!
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Advertising Design Myth 2: Your company name needs
to
be prominent in the ad
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Irrespective of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
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Advertising Design Myth 3: You should never use a reply
coupon because it looks 'unprofessional'
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Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to double your response instantly. You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason!).
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Advertising Design Myth 4: You should use a design
agency to create your ads
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Like all professions there are good and bad design agencies. However only use a design agency that uses 'direct response' advertising principles.
All other design agencies will never get the results you should expect with your advertising. In almost every case you are better equipped to create your own advertising rather than using a design agency.
You'll save thousands of dollars and almost certainly make more money from the advertising you create.
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Advertising Design Myth 5: Your ad must not have too much
copy (words)
and have lots of white space
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This is the number one mistake people make with their ad design. You cannot ever hope to get a high response to your advertising if you don't give people a reason (or several reasons) to respond. This means that your ad needs to be *FULL* of copy.
Contrary to popular belief an ad crammed full of relevant and benefit written copy always substantially wins over an ad without lots of copy.
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Advertising design is actually very simple as long as you follow some basic ground rules. You do *NOT* need any design skills to create profitable print ads. Design is not nearly as important as what you say in your ad.
So there you have it. If you want more sales and more success from your print ads you must step outside the box. You must break from tradition. You must forget about creating good looking ads. Do this and I guarantee your sales and profits will soar!
© Hackney Marketing Ltd
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------------------------------------------------------------ Better still he reveals every closely guarded secret
in his You can get Steve's FREE 5 part mini marketing
course by http://www.powermarketingstrategy.com |
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