The Power of a Story to Market Your
Product On the Internet...
And How to Create One That Will Sell Your Product
Here's how YOU can produce
a steady stream of fascinating stories to sell your products
Have you ever been pulled into a good story and feel
like you have to keep on reading to find out what's going
to happen next?
Of course, you have. Attention-grabbing stories are everywhere
in our lives. They are in the books we read, the television
shows we watch; comedians use them all the time to get
their jokes across; politicians use them to persuade millions,
and advertisers use them every day to SELL thousands of
products every day.
On the internet, stories are a powerful tool to increase
conversion rates of your product. Stories allow the reader
to visualize why they need your product, and they feel
closer to you because you have made them aware of a new
choice they have at this moment of their life.
Creating compelling stories requires practice, but when
you get the right message across, you will be able to
connect with your prospect and then close the sale more
often than with emotionless words.
7 powerful story ideas
1. Childhood stories. Growing up comes with many difficulties
that we all have to go through, and we can all relate
to common moments of our youth.
2. Funny situations. Everyone likes someone with a funny
story to tell, and this builds a feeling that this is
someone we can trust and like.
3. Nostalgic memories of the past. When people look back
at the past, it always seems better than when we actually
lived it. People want to remember the things that brought
them happy moments in their lives.
4. Embarrassing moments. Whenever one of these stories
is told, it grabs our attention because we like to hear
stories that shock and interest us.
5. Moments of success. One of the most famous headlines,
and one of my favorites, is 'When I started to play the
piano, everyone laughed, but when I started to play...'
The largest fear of people is not death, but presenting
in front of many other people. When you triumph over these
fears, people begin to admire you and want to listen to
what you have to say.
6. Moments of realization. Tell when you hit rock bottom
and how you realized your life had to change. Then tell
how your product helped you accomplish a difficult task
that you faced when changing your life.
7. How you came up with the idea for your product. If
you are struggling with coming up with a story, just create
one as to how you came up with your product and why it
is so useful.
6 steps to write a story that sells your product
1. Before you get started, make sure you quickly tell
what's in it for the prospect. This is usually done in
the form of a headline. By doing this, your customer has
an idea as to why he should keep on reading.
2. Tell what you learned from the story. If you want
to tell something, you need to have a point to your story.
The point of the story should be designed to sell your
product later on.
3. Create a transition moment where everything turned
around. The purpose of this in the story is to show how
your product (or the information you put into your product)
helped you and why it will help the reader.
4. What results do you guarantee your prospect? Always
let you customer visualize what they can achieve. Will
they lose 20 pounds? Will they make $2403 dollars? Paint
them a picture of how you achieved the results that they
can achieve also.
5. Answer objections. Do this by including objections
you had during your story. An example would be something
like, 'During this time, I was skeptical, but then I realized
the product was well-worth the price because...'
6. Call to action with bonuses. Once your story has been
told, you need to tell them to purchase your product.
Then, to get them excited, throw in some bonuses so they
will feel an impulse to buy quickly.
Stories can be used in almost every type of advertisement
on the internet. Even if you only use a few lines of one
to direct people's attention to go to your webpage, stories
can be very effective.
So, if you want to dramatically improve your response
rate and sell more products, get writing!
About the Author, Hans Klein
Discover more tips, tricks and strategies to explode
your online sales at WealthStarters: Top Tips Ezine.
Plus receive an exclusive bonus. "7 Quick-Start
Ways To Drive A Flood of Traffic To Your Website..."
Just visit http://www.WealthStarters.com
Newsletter Storypower
shows you HOW to write those stories. I use it
myself. Here are some examples of articles I've
written using Len McGrane's StoryPower approach:
one
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| four
| five.
His straight-forward method is going to turn
you into one of those (very few) publishers who
readers look up to.
At the same time it's going to suddenly make
it almost EASY for you to write truly interesting,
useful articles, week after week. No matter what
your newsletter is about.
And you're going to open up a new stream of regular
income from your newsletter — no matter
what subject you write about.
In a nutshell, Len's ebook tells you...
HOW TO
GET YOUR NEWSLETTER READ
AND... MAKE MORE MONEY FROM IT.
This ebook is absolutely going to change your
publishing routines and outcomes.
Welcome to the near-effortless newsletter! Here's
how...
PS: Look for Len's reference to this page
while you're there...
PPS: Len's oh-so-simple system includes
(1) how to find successful people online to write
about, and (2) how to get them to agree to tell
you their story. But you also get (3) the email
template with the questions for them to answer,
and (4) how to write it up so that the story f-l-o-w-s
and it's interesting. Everything you need.
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