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Niche Marketing Explained "connecting you to the web's best niche market resources" ... "to inform and prosper your niche business"
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Uncovering Market Niches
Are You Uncovering Market Niches Without
Knowing It? Almost everyone uses the Internet to search for information. After all, that is what the Web is...a gigantic sea of information. Is it possible that you have uncovered a market niche (or maybe many) through your everyday research? Over the past eighteen months or so that I have been a "captive of the Internet" I have found the need to search for specific information on many topics. Sometimes those searches have been difficult and resulted in hitting literally hundreds of web sites in my quest for answers. I find a great article here and an interesting tip there. A link to more information on another site which leads to another site and so on and so on. Finally, after many hours of searching, I gather enough information to satisfy my original desire for an answer. Has this ever happened to you? If it has (and I am reasonably sure it has), did you overlook a market niche in the process? Fact: If you have trouble finding information on a topic - then anyone else looking for the same information will have the same difficulty finding it, too. What's this got to do with uncovering a niche? If enough Internet surfers are looking for information on that topic and having trouble finding it, you would be doing a valuable service by gathering the results of your research into one web site. Doing so could create an awesome niche. Sound interesting? Here are some habits that I have formed and use whenever I do research on the Net: Create a new folder in my "favorites" section of my browser. Bookmark every page on which I find information that is related and valuable to my search If the site has an ezine I explore the "archives" for articles related to my search and bookmark all those pages. If the site has a "links" page I explore those links for more information on my research topic. Again, bookmark all good information. I have found that using these methods produce two very beneficial results: 1) I can easily find my way back to the information that was so difficult to find. 2) By doing a little more research I can find just how many people are searching for the same information. If I find that number to be large enough, I have uncovered "ready made" content for a niche web site. What do you do if you feel there is a niche? Get permission from the authors to reproduce their articles on a new site or in a new section of one of your existing sites. Call it a "topical directory" or an "information library". And be sure to add some content of your own. It is then a very simple process to test market your new "niche". This test can be done without spending much money and could possibly result in a web site that garners a large amount of very targeted traffic. Think about the research you have done in the past. Now - go find a new niche!
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