Niche Marketing Explained

"connecting you to the web's best niche market resources" ... "to inform and prosper your niche business"

Weak Niche = Weak Sales!

Why will 98% of Internet businesses fail this year? No, it won’t be bad management, lack of money, or weak demand. It will be a weak niche – or no niche at all!

Yes, most businesses on the Internet are selling what I called me-too products and services. Unless you have deep pockets and deeper sales talents, it can be like a crapshoot trying to start an Internet business these days.

So, what’s the answer? If you’re like me, you got on the Internet to make money not waste it on over-used, over-hyped products and services. Right?

The answer is in 7 magical words. Ignore them and you’ll perish no matter how much money, talent, or connections you have. Follow them and you’ll survive and prosper despite not having the money, talent, or connections. Put these 7 words on your mirror, refrigerator and on your computer monitor. They’re worth their weight in gold. Are you ready?

The 7 magical words you should always remember are …

“You’ve got to create your own niche to get rich!”

Don’t waste time trying to buy a niche from someone else; don’t depend on finding or stumbling on a niche like most people. You have to develop the skills to create a strong niche yourself. That's your only insurance against failure.

Yes, while everyone else is trying to find, buy or stumble on a niche, those who learn to create one will get the bulk of Internet wealth in the future. Will you be ready? Then you’ve got to prepare now!

So, how does one create a strong niche? I’m glad you asked. If you follow the steps below you’ll start creating strong niches that will instantly get you out of the me-too club.

If you have a product or service simply ask yourself the following 5 questions. If your looking for a product or service use these questions to judge whether the product or service you’re considering has "strong niche" potential.

• Does this product or service have something extra other similar products don’t have? Can you add something that will make the product or service stand out from the herd? For example, can you add an extra service, discount, or convenience?

• Does this product or service add more ease and convenience than your competitors? Today people not only buy quality, service, and reputation. They buy convenience. Can you make it easier to buy your product or service than your competitors?

• Does this product or service give faster results than your competitors? In this hurry up, got to have it yesterday society, people hate to wait. Can you get results faster than your competitors without losing quality? Can you give faster customer service, handle complaints faster, or answer the phone faster? Etc.

• Does this product or service help reduce more risk than your competitor? Today savvy consumers are not only willing to pay top dollar for what’s in a product, they're also willing to pay for what’s “not” in a product. No salt, no sugar, no fat, no waiting, no caffeine, no this, and no that. Can you find some negative you can eliminate for your customers that your competitor can’t or won’t? Think safety!

• Does this product or service encourage repeat business? Very few if any businesses can survive without some form of repeat business. If you’re product or service fails this question, you’re living on borrowed time. Either you have to add another product that compliments your present product or find a service that’s compatible. In short, one-shot sales are very expensive and risky.

If you ask yourself the above 5 questions, you’ll be well on your way to creating a strong niche that will be hard for your competitors to beat.

From the book "14 Ways To Create A Niche - And Grow Rich"
Copyright 2003, by Roy J. Primm. To read more go to www.booklocker.com/books/1015.html

Roy J. Primm (The Niche Man) is a freelance writer whose obsession is studying successful market niches. To read more on how you can triple your sales by improving your "niche creation skills" go to www.booklocker.com/books/1015.html